All ABOUT SEM, SEO & PPC

                   What Is SEO and SEM?
Sometimes you will find that a few website Optimization companies will throw a few choice abbreviated words your way and expect you to understand! We will run through the most common ways and benefits of Search Engine Optimization.
                                   SEM - Search Engine Marketing?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
O Search Engine Optimization (SEO)
O Pay per Click Keyword Advertising (PPC)
                                 SEO - Search Engine Optimization ?
Search engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

On Page Optimization.
Off Page Optimization.

                              What is On-page Optimization?
Ans. On-page optimization is the preparation of the actual pages of the website. Search engines are trying to provide their users with the most relevant sites for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the rewriting of the website’s text and meta tags is what is known as on-page search engine optimization..

              Page Title                                                        Header(H1/H2)
              SEO Copywriting                                            Duplicate Content Fixing
              Anchor text Linking                                         Meta Descriptions
              Image Alt-tag                                                  Page Rank
             Content Fixing                                                  Meta Keywords
             Image File Naming                                           HTML Validation
             of pages Indexed by Google                             Keyword Density and Proximity
            Landing page creation

                                     What is Off-page Optimization?
Off Page Optimization refers to the Search Engine Optimization which are done external to the website. Off page involves a number of activities to improve a web site's search result ranking. Some of the off page optimization services which we provide are listed below….

                       Directory Submission                                      Press Release
                       Local Listings                                                  Review Posting
                       Wikipedia                                                        Email Marketing
                       Software Submission                                       Article Submission
                       Reciprocal Link Building                                  Search Engine Submission
                       Classified AD Posting – Craigslist                    E-book Submission
                       Paid Links                                                       Contest Submission
                       Social Bookmarking                                         Three Way Link Building
                       Content Submission                                        Yahoo Answers
                       Newsletter Marketing                                      Pod Casting
                                       Social Media Optimization

                  Forum Posting                                                    Micro Blogging
                  RSS feed submission                                          Link Wheel/Link Bait
                  Image Sharing                                                     Blogging 
                  Forum Commenting                                            Blog Commenting
                  Social Networking                                               Google Base Submission
                  Video promotion                                                  Yellow Page
                  Coupon Submission
                                                     Reporting
                 Initial Ranking Report                                        Monthly Roadmap
                 Weekly Report                                                  Monthly Report
                 Google Analytics Report                                   Google Webmaster Report
                                                      What is PPC?
Pay-Per-Click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you have placed in a search engine’s results. Therefore, you only pay each time someone visits your site.
1-Adwords
2-Adsense
Adwords: Name of the Google pay per click program. The Adwords advertisements appear in the top two positions above the natural listings and in boxes on the right side of the page. Google Adwords are visible in Google as well as their partner sites including AOL and AskJeeves. If “content match” is activated the ads will also show up next to magazine articles and other pages throughout the web.
Adsense: An advertising and money-making program run by Google where website owners can show Google ads on their site and generate revenue based on the Pay Per Click model. The website owner gets a percentage of the PPC revenue generated by clicks from their site.

Hayper link

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Hr Cord
<a href=”Website”>Keywords</a>
Google search 
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Link:website
site:website
Blekko
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link:website
Bing
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inbody:website -site:website
yahoo
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http://siteexplorer.search.yahoo.com/index.php
Blog search
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inurl:"blog" "keyword"
blog-->> ".blogspot.com", ".wordpress.com", "/blog/"
inurl:.blogspot.com "Executive office furniture"
inurl:.blogspot.com intitle:"Executive office furniture"
inurl:/blog/ intitle:"Executive office furniture"
Forum hayper link
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[url=Website]keyword[/url]